RECENT WORK
Using considered research, cultural audits, and interviews to inform brand toolkits, creative strategies, insight reports, campaign concepts, visual treatments, etc, for some of the world’s biggest brands.
01 – Nike
Shaping the Nike NBHD and the SNKRS platform in a future-facing strategic vision.
02 – Snapchat
Uncovering new opportunities through an in-depth insight report for the most underrated name in tech.
03 – Hinge
A detailed strategy toolkit for Hinge’s pioneering LGBTQIA+ dating education platform, NFAQ.
04 – Nike Women’s
Shaping the future of the Nike Women’s category, and its culture, with a creative strategy and brand plan.
05 – Paco Rabanne
A TikTok social strategy, setting up Paco Rabanne to celebrate their pioneering artist development program.
06 – Dr Martens
A global strategy and creative campaign rooted in the local nuances of Dr. Martens lovers around the world.
07 – Burberry
Highlighting untapped opportunities for a British luxury leader within UK music culture.
08 – Nike Jordan
A meticulous brand strategy, connecting the size? consumer with the Jordan heritage story.
09 – Nike Tn
Repositioning Tn for the next generation in a channel strategy, casting guide, and activation plan.
